The AGCO has imposed fines on BetMGM Canada and PointsBet Canada for suspected breaches of advertising regulations.

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The Alcohol and Gaming Commission of Ontario has penalized two gaming operators for purported violations of the registrar's internet gaming standards.Ontario sports betting advertising and inducements.

BetMGM Canada BetMGM Canada incurred a fine of $48,000 due to alleged non-compliance with Standards 2.04 and 2.05, while PointsBet Canada faced a penalty of $30,000 for its suspected infringement of Standard 2.05.

According to AGCO CEO Tom Mungham, 'The AGCO expects all licensed operators to uphold the highest standards of responsible gambling, protect players, and maintain game integrity. We actively monitor their compliance with Ontario’s Gaming Control Act and established standards.'

Ontario is among a select few regions globally that have banned extensive public advertising for gambling bonuses and promotions, having established a competitive and regulated market.on April 4 Modify Your Betting Choices, One Wallet Across All Services, and Hassle-Free Deposits

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Visit BetMGM.com for terms and conditions. Must be 19+. Ontario Residents Only . Offer for New Customers. All promotions come with specific eligibility and qualification criteria. Rewards are given as non-withdrawable bonus bets and expire within 7 days of issuance. Gamble Responsibly. If you have concerns about your gambling or that of someone close to you, contact ConnexOntario at 1-866-531-2600 for free advice.
BetMGM Canada's concerns revolved around tweets promoting gambling incentives, including an ad for a '$250K Launch Party' contest where the top winner would receive $100,000 in casino credits. This was posted on April 4 and April 11.

What Promotions Were the Issue?

They promoted alleged gambling incentives through advertisements displayed on GO trains and at GO stations, enticing customers with the chance to play for free.

PointsBet Canada Scott Vanderwel, CEO of PointsBet Canada, stated, 'I sincerely apologize for the misunderstanding regarding the regulations issued by the Alcohol and Gaming Commission of Ontario, which led to this situation. I appreciate the diligent efforts of our local team and partners who worked to address the issue promptly. We take pride in being a compliant operator and aim to collaborate with regulators within the legal framework.'

'We are proponents for the legalization and proper regulation of this industry and recognize the importance of establishing a fair environment in which all operators promote safe and responsible gaming.' of the standards has also contacted BetMGM Canada for their response on the matter.

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Mark Keast
Mark Keast
iGaming Reporter

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