With theCFL With the start of a new season just around the corner, training camps have commenced nationwide, and an exciting lineup of preseason games is set for this weekend — the league has revealed a collaboration with Genius Sports Limited to unveil a new official data framework.
The innovative system known as CFL LiveStats aims to enhance the understanding of the game for both fans and bettors. This platform will provide users with a comprehensive data collection tool, delivering real-time play-by-play updates as well as post-game statistics for every match in the CFL.
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Ultimately, this official data is intended to enhance liveOntario sports betting services. Genius Sports has also secured a long-term collaboration with FIBA and the NCAA that includes the LiveStats feature.
"Through our partnership with Genius Sports and their cutting-edge LiveStats technology, we are transforming how fans, the media, and stakeholders engage with the high-caliber performances and athletes of the CFL,\" stated David Goldstein, CFL's Chief Operating Officer, on the league’s website. \"Enhanced data will not only improve the viewing experience but also promote interactive gaming and responsible wagering, laying a foundation for the future of CFL fandom.\"
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The partnership between Genius Sports and the CFL began in December 2021, aiming to elevate the league's digital offerings. In 2022, they introduced the CFL Game Zone, emphasizing tailored marketing experiences for fans.
Matthew Cowling, Executive Vice President of Sports and Partnerships at Genius Sports, expressed: \"We are thrilled to advance our collaboration with the CFL, utilizing technology that is currently implemented in over 150 countries to deliver the fastest and most precise statistics available.\"
CFL and Genius Sports Have Existing Collaboration
In August of last year, the CFL and Genius Sports initiated a fan-centric program called CFL Blitz Picks, sponsored by BetRegal, a free-to-play game inviting fans to predict various outcomes related to players, teams, and league statistics, offering prizes for accurate predictions.
BetRegal stands as the official online sports gaming partner for the CFL.
"The recent launch of the CFL LiveStats tool has been fascinating, and I'm eager to see its effect on betting volumes,\" remarked Aly Lalani, head of marketing at BetRegal. \"Typically, the CFL doesn't rank among the top five leagues for betting, partly due to a less comprehensive market offering compared to leading U.S. sports. Considering the importance of data for our operations and customer satisfaction, increased access to rich data sets should significantly enhance our product and provide a superior experience for dedicated CFL bettors. Access to this information may also drive more in-play betting compared to pre-match betting, especially due to our commitment to delivering real-time updates on every CFL game with minimal delays.\"
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