FanDuel has officially partnered with the NFL as a sportsbook in Canada.

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FanDuel Canada saysNFL With this new partnership, fans can expect a richer connection to their beloved sport since FanDuel is now recognized as an official sportsbook by the league in Canada.

Such collaborations are becoming increasingly common throughout the industry.Ontario sports gambling .

Anyone with the NFL as a partner (PROLINE holds the title of being a recognized sportsbook for the NFL. In Canada, the NFL has a significant advantage in the sports betting landscape due to its massive following and influence.

FanDuel Canada FanDuel has initiated a long-term partnership with the NFL, broadening their established relationship in the United States to include Canadian operations. This allows FanDuel to use NFL branding and intellectual property in multiple fan engagement strategies.

Additionally, FanDuel will have the capability to develop NFL-focused free-to-play games and promotional initiatives. Their advertisements will also be featured on digital platforms managed by the NFL, including nfl.com.

Dale Hooper, President of FanDuel Canada, expressed excitement in a statement: “We are elated to bring our partnership with the NFL to Canada. Fans in Ontario have a deep love for American football, and this partnership will offer them more enjoyable ways to engage with the game alongside friends and family, all in a responsible manner.”

FanDuel collaborates with TSN, the NFL’s broadcasting partner in Canada, so expect to see betting opportunities during games presented by FanDuel.

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Other sportsbooks are starting to make their entry into the Ontario market.

Bet99 CEO Jared Beber on surprises in a busyOntario sports betting app In the past couple of months, the market has seen various moves (note that Bet99 is still pending licensing and approval): “There are always unexpected developments. To be fair, regulatory bodies have handled the rollout well, implementing a principled approach that allows different operators to interpret and adapt accordingly, with a focus on risk management.

“Being flexible and responsive is key. Ultimately, we will adhere to the guidelines set forth by AGCO. They’ve managed to find a sound balance based on insights from other regulated markets. We anticipate taking many more steps as this evolves, and we must stay prepared to adapt to changes swiftly and efficiently. That’s our ongoing commitment.”

Fromdeereplanet.com

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Author

Mark Keast
Mark Keast
iGaming Reporter

Mark Keast serves as an iGaming reporter for deereplanet.com and has recently reported on the iGaming sector for The Parleh. He has extensive experience as a sportswriter and editor, primarily associated with the Toronto Sun.

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