The Heritage Classic event generated significant betting activity in Ontario for PROLINE+.

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For supporters of the Toronto Maple Leafs, the Heritage Classic was largely disappointing.

After moving past the ceremonial aspects of the March 13 event, which took place in Hamilton's Tim Hortons Field—an unusual outdoor venue in southern Ontario—the Leafs faced a tough loss against the rising Buffalo Sabres, falling 5-2. This marked their second defeat to the Sabres in a fortnight, having lost 5-1 at the Scotiabank Centre on March 2.NHL Star player Auston Matthews was penalized for a cross-check against Sabres defender Rasmus Dahlin during a scramble near the goal, leading to a two-game suspension from the league for the offense.

Not only that,Maple Leafs This loss was disheartening for the Leafs and their supporters. However, for Ontario Lottery & Gaming Corporation (OLG), the day was quite the opposite. It served as an exciting kickoff for their new collaboration with the NHL, as PROLINE was named the official sportsbook for the NHL in Canada just ahead of the Heritage Classic.

The Heritage Classic became one of the most heavily wagered NHL games for PROLINE throughout the year, possibly hinting at a future trend for NHL betting, especially on local teams, as the competitive betting market is set to go live on April 4.Ontario sports betting Overall betting on the Leafs saw positive movement, particularly on the Over/Under line, which shone favorably for bettors. The total score just exceeded the 6.5 goal threshold, despite tough weather conditions that were more suited for a defensive matchup.

One of Highest-Bet NHL Games

The most favored prop bets were heavily lopsided. Punters on PROLINE showed a strong preference for betting on Matthews to score over 0.5 Goals and Marner for over 0.5 Assists. While Matthews successfully scored with a well-placed one-timer, Marner did not contribute.

OLG took moreNHL sports betting The most popular live wager was on the moneyline favoring the Leafs, as die-hard Toronto fans held out hope for a victory. Clearly, they either underestimated the team's notorious history of disappointments or were overly optimistic.

In the end, the odds for a Leafs comeback skyrocketed to a staggering 111.00, but victory eluded them.

Regarding March Madness, OLG anticipates a significant surge in betting activity since NCAA Basketball wagers have been on par with NBA bets during February and March. Patrons exhibited keen interest in the play-in games occurring on Tuesday and Wednesday.

It’s no surprise that Gonzaga has attracted the highest volume of bets, corresponding with their competitive odds for a championship win. Meanwhile, teams like Tennessee and Iowa are also drawing a fair number of wagers, promising reasonable returns.

March Madness Optimism

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Mark Keast
Mark Keast
iGaming Reporter

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