Kindred Group Canada has received approval to introduce its Unibet platform for sports betting and online gaming in Ontario.

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Recently, numerous discussions have emerged concerningOntario sports betting the well-known major sports leagues commonly referred to as the 'Big 4' — NFL, NBA, NHL, and MLB.

However, in a market as rich in cultural diversity as Ontario, what sets an operator apart will be their prowess in engaging with the excitement for sports that extend beyond these traditional leagues, as well as emerging betting trends, such as wagering on the Oscars, for instance.

In a recent announcement, Kindred Group Canada expressed its enthusiasm, revealing it has secured an iGaming license for its leading brand,Unibet Canada which will enable it to offer sports betting and online casino services starting on April 4.

Amanda Brewer, who manages Kindred Group's operations in Canada, remarked that \"Ontario's multicultural landscape presents an opportunity to explore sports beyond just the Big 4.\"

"If our audience enjoys sports like curling, soccer, tennis, or cricket, it would be fantastic to provide them with opportunities to enhance their viewing experience with bets on their beloved teams,\" Brewer stated. \"Fans will have plenty of sports available to bet on when the market officially opens on April 4.\"

"It's well-known that soccer enjoys popularity in Ontario, and betting on both football and basketball is highly sought after across Canada as a whole.\"hockey country With this new license, Ontario becomes the seventh jurisdiction in North America where Kindred operates through its Unibet brand.

Unibet Growing in North America

Currently, there are 16 authorized operators regulated by the Alcohol and Gaming Commission of Ontario. Those who have successfully registered with the AGCO must also sign an operator contract with iGaming Ontario to operate legally within the province.

Established in 2021, iGaming Ontario was created by the provincial government to oversee and manage online gaming conducted by private operators. Brewer noted that Kindred's operator agreement should be finalized within this week.

Customers will be able to access Unibet's offerings for the online casino and sportsbook via on.unibet.ca, with mobile applications available on the Apple Store and Google Play Store following the launch on April 4.

Unibet Apps Available April 4

Brewer mentioned that it's premature to disclose details regarding Kindred's marketing and promotional strategies in Ontario. Recently, viewers may have noticed the new 'Coming Soon' ads featuring Wayne Gretzky and BetMGM on sports channels, along with

"We are thrilled to enter the market on the launch day and are eager to establish a lasting relationship, \" Brewer shared. \"We are here for the long haul, not just a quick race.\"new ad campaigns from operators like theScore Bet.

Online gaming experiences in Ontario include exciting titles like Huff, Puff, and More.

Fromdeereplanet.com

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Mark Keast
Mark Keast
iGaming Reporter

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Casinos with Instant Payouts in Ontario.