Further Insights on Download Statistics for Ontario Sports Betting Apps

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Plenty of buzz around theOntario sports betting The market is abuzz as everyone anticipates the arrival of DraftKings, although there are no updates regarding its launch schedule.

We will keep you informed as soon as we receive any updates (thoughDraftKings Sportsbook Ontario is currently advertising its 'coming soon' status on television networks).

In the previous week, figures from market analysts regarding app downloads since the legalization of online sports betting and gaming in Ontario on April 4 have gained significant attention and sparked discussions.Ontario sports betting app Initially, there was considerable buzz about theScore Bet capturing 50% of app downloads, but as the days passed, this narrative softened.

An industry insider mentioned that it is still early in the process. According to the Alcohol and Gaming Commission of Ontario, the total number of registered online gaming operators remains at 31, while the Ontario iGaming website showcases 21 licensed platforms operated by 13 different companies.

Let’s have a more in-depth discussion later when the focus shifts to evaluating product quality, brand significance, promotional offerings, and user interface personalization.

A recent Barclays report showed that in the initial 10 days since the market opened, app downloads were split as follows: theScore Bet held a 24% share, bet365 also at 24%, and FanDuel at 20%

with 11% for another operator, 888 at 6%, Betway at 5%, while others shared the remaining 10%.BetMGM Sportsbook Ontario Modify Your Betting Preferences, Unified Wallet for All Services, and Seamless Deposit Options

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Simultaneously, Morgan Stanley updated its previous market evaluation, referencing data from Sensor Tower, indicating

Updated Morgan Stanley Numbers

that the download shares as of April 23 remain high, with theScore at 33%, followed by bet365 (26%), FanDuel (16%), BetMGM (11%), Betway (4%), PointsBet/BetRivers at combined 5%, and Caesars, 888, and LeoVegas each at 1%. Notably, bet365 was an offshore provider in Canada prior to this.theScore Bet An interesting point: the download share for theScore peaked at 65% on the first day after April 4 but dropped down to 16% and then 12% over the last two days leading up to April 23.

According to Morgan Stanley, these figures exceed the anticipated numbers for theScore Bet prior to April 4.

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Dave Portnoy, President of Barstool Sports, has been in Toronto throughout the week (as Penn National owns both theScore Bet and Barstool) promoting theScore Bet app, and we’ll observe how this affects download statistics.

Will Barstool Help theScore Bet?

According to the Morgan Stanley report, BetMGM has progressively increased its market share throughout the month, as has bet365. Meanwhile, FanDuel's performance has remained comparatively stable since its launch.

Additionally, an updated report from Morgan Stanley indicated early insights from GeoComply, forecasting that Ontario might achieve $1.1 billion in gross gaming revenue this year, revised from an earlier estimate of $1.3B. GeoComply specializes in fraud prevention and cybersecurity, assisting in detecting location fraud and verifying users' genuine digital identities.PointsBet Canada .

We will continue to keep an eye on these developments as the first month of legalized sports betting in Ontario concludes.

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Mark Keast
Mark Keast
iGaming Reporter

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