It was something we could have anticipated, given the increasing number of Wayne Gretzky advertisements for BetMGM appearing around the city and on screens. The legendary player secured a multi-year deal to represent the sportsbook last year.
Wayne Gretzky has long been synonymous with hockey, and BetMGM has also partnered with Connor McDavid from the Edmonton Oilers, who is now seen as the NHL's new superstar (though some fans of Auston Matthews might disagree). This partnership was finalized back in March. Hence, the announcement this Thursday confirming that BetMGM and FanDuel have officially joined the league.NHL betting The news that BetMGM and FanDuel have signed multi-year agreements to become partners of the NHL in both Canada and the United States was to be expected.
With Ontario's regulated single-game betting now in effect on Monday, and with both BetMGM and FanDuel becoming fully licensed operators that day, these sportsbooks will be permitted to utilize official NHL branding in numerous ways to engage with fans and bettors, as stated in a press release.Ontario sports betting market launched.
WithBetMGM Ontario These sportsbooks will also gain access to tailored content across NHL media platforms. They'll be featured prominently during the league's major events across North America, with signage visible on camera and opportunities for on-site branding, including exclusive hospitality experiences during the NHL season, as mentioned in the press release.
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What They’re Saying
Adam Greenblatt, CEO of BetMGM, expressed in the press release: 'Our existing collaboration with the NHL has expedited our reach to hockey enthusiasts, enabling us to provide an improved hockey betting experience. Strengthening our partnership with the NHL throughout North America, coinciding with our recent venture in Ontario, positions us favorably for long-lasting success in Canada.'
Amy Howe, CEO of FanDuel Group, shared in a statement: 'Our collaboration has empowered the NHL and FanDuel to be pioneers in the realm of sports betting, launching initiatives such as the inaugural Odds Ticker on the NHL Network and customized betting content aimed at social media platforms.'
Moreover, it was stated that FanDuel Ontario would act as the official sportsbook partner for the media organization.
In March, the Ontario Lottery & Gaming Corp., under its PROLINE brand, unveiled a similar multi-year agreement, establishing itself as the NHL's first authorized sportsbook partner in Canada.
On Monday,The Sports Network announced This agreement granted OLG the status of an official NHL partner for sports betting on both the PROLINE+ online platform and retail sales networks across Ontario.
OLG Also Has NHL Partnership
The deal included the rights to use the NHL's official logos and cross-promotional opportunities across NHL's online and social media channels.partnership with the NHL For a substantial period, PROLINE was the sole legal betting option in Ontario, but this changed with the launch of the fully regulated betting market on Monday.
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