First the NFL, now the NHL.
The Ontario Lottery and Gaming Corporation (OLG) has taken a significant step forward.and the NHL On Wednesday, they revealed a long-term collaboration that officially designates PROLINE+ as the NHL’s Authorized Sports Betting Partner.
According to a press release, this marks the NHL's inaugural sports betting partnership within Canada, positioning PROLINE+ favorably as a regulated competitive market begins to unfold in Ontario.starting April 4 .
SixOntario sports betting With licenses already issued, various operators are seeking strategic partnerships with sports leagues and organizations to secure a competitive advantage in the marketplace.
Just last month, PROLINE was recognized as a key player in this evolving landscape.first official NFL sportsbook in Canada.
OLG Has Been Busy
Whendeereplanet.com During a conversation last Super Bowl season, Dave Pridmore, who oversees digital strategy at OLG, mentioned that OLG wasn’t overly concerned about the new entrants into the market. They planned to continue their existing strategy and hinted at more announcements to come.
Indeed, many announcements have followed. In addition to partnerships with the NFL and NHL, OLG is rolling out new features.retail platform across the province .
With this recent agreement, OLG officially becomes a partner of the NHL for sports betting both through the PROLINE+ online platform and at retail lottery outlets, providing access to NHL branding and collaborative promotion across digital platforms.
Presenting Sponsor of Outdoor Game
A public event highlighting this collaboration is the upcoming outdoor hockey game between the Leafs and Sabres, set for March 13 at Tim Hortons Field in Hamilton, where PROLINE+ will be a key pre-game sponsor.
"Partnering with a prestigious organization like the NHL enhances the overall sports betting experience for hockey enthusiasts on PROLINE+ and at retail venues, allowing our users to place legal single-event bets and other unique wagers in their favorite sport,\" Pridmore commented. said in the release .
The competition in Ontario centers around enriching fan engagement, aiming to outperform rival sportsbooks. The partnership between the NHL and OLG will also feature NHL content on proline.ca along with OLG/NHL exclusive events, promotions, and co-branded initiatives throughout the 2021-22 season, including the Stanley Cup playoffs.
"As a leading gaming operator with over forty years of experience and a strong foundation in Ontario, OLG is an exceptional partner for the NHL as we embark on our transformative journey in Canada to connect with our dedicated Canadian fanbase,\" stated Kyle McMann, the NHL's Senior Vice President of North American Business Development.
