The officially regulated sports betting market is set to debut on April 4, but until then, Ontario Lottery and Gaming (OLG) benefits by controlling the betting process. This gives OLG a unique edge, especially with their PROLINE+ product, as they can capitalize on large-scale events such as the Super Bowl and the Winter Olympics to gain more customers.
Live Ontario sports betting Pridmore emphasizes the importance of the Olympics for OLG, noting that the Winter Games are taking place in Beijing and will wrap up by February 20.
Pridmore mentioned, \"We have numerous betting options for the Olympics available,\" adding, \"You can place bets on Proline.ca and through our physical locations. We plan to cover almost all the major gold medal competitions and will include nearly every Olympic hockey match. I am particularly enthusiastic about the curling events, which are expected to attract great attention in both our online and retail platforms.\"deereplanet.com How many people in Canada intend to tune in to the 2022 Beijing Olympics?
The Super Bowl is just around the corner, scheduled for February 13, where the Los Angeles Rams will compete against the Cincinnati Bengals.
Super Bowl Betting Interest Soaring
Pridmore noted, \"We will be offering a comprehensive selection of player prop bets.\" He pointed out that pre-game player props have surged in popularity with PROLINE+, and bettors can look forward to even more offerings. These bets cover aspects like the longest touchdown, longest rush, longest pass completion, longest field goal, and various statistics for standout players including Joe Burrow, Cooper Kupp, and Cam Akers.
Novelty bets are gaining traction, not limited to just award shows. Traditional options like betting on the Super Bowl coin toss are an entertaining introduction for newcomers to sports betting, Pridmore elaborated. OLG announced on Tuesday that customers can now place bets via PROLINE+.
The question about the April 4 launch date for the market is certainly relevant. Pridmore stated that they remain fully committed to advancing OLG's digital and new retail initiatives.at 10,000 retail locations in the province.
"The market opening has been in the works for quite some time,\" he said. \"The scheduled date does not impact our plans. The retail launch was always aimed to occur prior to the Super Bowl.\"
OLG Focusing on Its Product
Our primary goal in both the digital and sports betting arenas is to deliver the finest product we can to meet our customers' gaming preferences.
"Our dedication extends beyond just sports; it encompasses lottery and casino offerings as well. We aim to maintain an unwavering focus. Our new retail ventures enhance our sports betting options, providing customers the choice between online and in-person betting experiences.\"
"Proline in retail is a longstanding tradition in this province, having been established for over 30 years. Its familiarity and credibility resonate with the public. There has been a strong demand for digital and retail options that allow for single-event betting with dynamic odds, alongside a wider variety of betting opportunities that enable consumers to engage in the ways they prefer.\"
Pridmore hinted at upcoming announcements regarding new sports partnerships and content.
Ontario's Online Casino Games Featuring Huff, Puff, and More Excitement
