Those who are familiar with the betting industry understand that forming a strong partnership with the powerful NFL is crucial for expanding market reach.
On Monday, the Ontario Lottery & Gaming Corporation announced that its PROLINE platform has become the inaugural official sportsbook partner of the NFL in Canada, marking a significant milestone for OLG.
Dave Pridmore, OLG’s chief digital and strategy officer, shared with deereplanet.com last week that the sportsbook was preparing for an exciting line-up for this Sunday's Super Bowl clash between the Los Angeles Rams and the Cincinnati Bengals. This was confirmed on Monday.
With a unique five-year agreement, OLG and PROLINE are now recognized as both an official lottery and partner of the NFL in Canada.Ontario online sportsbooks Pridmore indicated that sports betting enthusiasts can look forward to an array of new betting opportunities, particularly involving a diverse selection of player prop bets available through PROLINE’s online and physical platforms.
Some of the intriguing questions bettors will ponder include: Which team will achieve the longest touchdown, who will take the coin toss victory, and who will earn the title of MVP for the game? These are just a few examples.
"As the landscape of sports betting continues to advance, we are thrilled to collaborate with OLG in Ontario, especially with the market for sports betting now opening in Canada,\" stated Gavin Kemp, the NFL's director of corporate partnerships, in a press release. \"OLG will provide NFL supporters in the province with a brand new experience in sports gaming entertainment. We are eager to work together to develop innovative and responsible options for football fans to engage in the NFL's excitement.\"
"OLG is set to provide NFL enthusiasts in the province with an unparalleled experience in sports gaming entertainment.\"
April 4 is officially designated as the commencement date for a fully regulated sports betting industry in Ontario. Currently, PROLINE stands as the exclusive platform for placing legal bets on single events in the province.
April 4 Launch Date in Ontario
It was announced last week that OLG has received approval from the Alcohol and Gaming Commission of Ontario to proceed with sports betting operations.
theScore bet sportsbook Ontario andPointsBet sportsbook This new alliance will feature football-related content across both OLG and NFL digital channels, while also facilitating joint events online and at retail venues, along with additional exclusive player opportunities as the partnership unfolds.
In addition to online sports betting,Ontario casino gambling sites will launch the same day.
More on the NFL Partnership
In an exciting development, OLG and PROLINE will debut a new weekly online sports video series entitled \"Game Plan.\" The inaugural episode, set to air on February 9, will feature Super Bowl champion and Hall of Famer Joe Montana, who will share his insights on the Rams and Bengals, among other topics.
The Super Bowl this Sunday could potentially mark PROLINE’s highest volume of sports betting activity ever.
An Ontario online casino game features unique twists and surprises.
Fromdeereplanet.com
