This week at the Enercare Centre, the SiGMA Americas Summit has showcased various exciting developments in sports betting and related sectors.Ontario sports betting .
Jamie Saull, the director of sports strategy and partnerships at Bell Media, discussed the significant growth in sports wagering content and the importance of forming effective media partnerships:
"Advertisers are abundant, but our focus is on delivering real value to sports enthusiasts. Fans have varied interests; for example, a Toronto Maple Leafs supporter tuning into a game may very well also enjoy watching Amazing Race Canada.\"
"At Bell Media, our offerings extend beyond just sports content. It raises an important question: are you interested in acquiring sports content itself or are you seeking to connect with a sports audience? The two concepts differ greatly, yet they both target the same consumer demographics.\"
Nic Sulsky, the chief operations officer, also shared his perspective:PointsBet Canada \"We entered the Ontario market without any existing database, not even one related to the grey market. Our goal was to establish a brand and a business in a highly competitive landscape.\"
"Given the limited number of broadcasters, it was crucial for us to explore diverse marketing strategies like paid search and social media due to the stiff competition and high costs involved.\"
"We aimed to partner with others who could help us bridge the gap to their audiences, fostering a sense of community among fans rather than just consumers being bombarded with advertisements. So, strategizing where we get the most value for our investment was essential.\"
PointsBet Canada has forged partnerships with various organizations including MLSE and the CFL.Ottawa Redblacks , and Curling Canada.
The SiGMA Americas Summit spans three days filled with workshops, networking opportunities, and awards, serving as a premier international platform focused on the iGaming sector, including aspects like regulation, marketing, and responsible gambling. Participants from various sectors such as operators, providers, IT specialists, innovators, and investors are coming together for this inaugural event in Ontario, coinciding with theApril 4 launch launch of the regulated iGaming market in Ontario.
Playtech Partners with NorthStar Bets
On Wednesday, Playtech, the company specializing in gaming technology, announced the launch of its multichannel technology in collaboration withNorthStar Bets .
Through this partnership, Playtech is providing its IMS platform along with Casino and Live Casino services to audiences in Ontario. Furthermore, they plan to introduce poker content later this year.
Michael Moskowitz, CEO of NorthStar Gaming, commented: \"Our alliance with Playtech enables us to offer an engaging online experience while ensuring top-notch protection for players. Today's consumers are seeking content that aligns with their unique preferences, and with Playtech’s unparalleled multichannel technology, we are perfectly positioned to emerge as a leader in the Canadian iGaming arena.\"
DraftKings Player Props for Celtics vs. Warriors Matchup
The Golden State Warriors will face off against the Boston Celtics in the third game of the NBA Finals this Wednesday. According to DraftKings Sportsbook Ontario, the most popular player prop bet is Stephen Curry making over 4.5 three-pointers at +100 odds, followed by bets on Jordan Poole under 16.5 points and rebounds at -160, and Klay Thompson under 19.5 points at -125.
Fromdeereplanet.com
