TheOntario iGaming landscape The industry is poised for significant changes as a leading competitor introduces an innovative standalone offering.
In a statement released earlier this month, PENN Entertainment announced plans to enhance their theScore BET services in Ontario with the debut of theScore Casino in the region.
Having acquired theScore BET brand in 2021, PENN Entertainment also owns ESPN Bet, further diversifying their impressive array of gaming options with the addition of theScore Casino.Ontario online casinos .
Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment, expressed enthusiasm: “We’re thrilled to roll out our specialized iCasino platform in Ontario that builds on the well-regarded theScore reputation. Our established presence in online gaming in Ontario puts us in a prime position to enhance the casino experience through our reliable standalone app.”
The brand-new application utilizes PENN's robust existing technology from its various standalone apps, including the Hollywood Casino, which made its debut last December.
The app is set to present an extensive selection of online slot machines, table games, and live dealer experiences, while also featuring exclusive content from PENN Game Studios, their internal development team.
In launching this new platform, theScore is well positioned to tap into their existing partnerships to enhance the app’s functionality.
This includes their significant role as the official sportsbook for the team, which presents an opportunity for theScore Casino to roll out Blue Jays Blackjack, a gaming experience themed around Canada's sole Major League Baseball team.Toronto Blue Jays Mark Shapiro, President & CEO of the Blue Jays, shared in 2022, “The fan experience is changing, and this landmark partnership with theScore Bet creates exciting new ways for sports fans to engage with the game. We are thrilled to collaborate with a leading Canadian enterprise that excels in the industry and recognizes our importance in Toronto and across Canada, allowing us to bring baseball closer to fans everywhere.”
PENN Entertainment's announcement, alongside data from iGaming Ontario, reveals that casinos commanded an impressive 85% share of the over $7 billion market for iGaming in Ontario as of February. Moreover, out of approximately $300 million in iGaming revenue, casinos captured over three-quarters of the market share at 76%.
Engaging online casino games are capturing attention in Ontario with unique and exciting features.
