PointsBet Canada has teamed up with Alpine Canada ahead of the upcoming Olympics and the launch of sports betting in Ontario.

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PointsBet Ontario On Wednesday, PointsBet made a significant announcement about a new multiyear partnership with Alpine Canada Alpin (ACA), starting with the 2021-2022 season, officially becoming their designated sportsbook.

As the Winter Olympics in Beijing approach, skiing is expected to capture a lot of media attention in the coming weeks.

While options beyond PROLINE+ are limited for those wanting to place bets on Olympic skiing, this partnership was just announced following the confirmation of a launch date for a regulated sports betting market in Ontario. We can anticipate a number of sponsorship deals resembling this one.Ontario sports betting The provincial government revealed on January 28 that the regulated iGaming marketplace in Ontario would open on April 4.

Nic Sulsky, the Chief Commercial Officer at PointsBet Canada, likely remembers legendary Canadian downhill skiers from previous generations such as Ken Read, Steve Podborski, and Kerrin Lee-Gartner. In a statement released Wednesday morning, he mentioned a skier from the newer generation who succeeded those trailblazers.

Canada is Good at Skiing

"Having lived in Mont-Tremblant, I was always thrilled to support world champions like Erik Guay,\" Sulsky remarked. \"I am eager to cheer for the 21 skiers who will represent Canada at the Beijing 2022 Olympics and beyond, just as I did when the Canadian Cowboys were excelling on the World Cup circuit.\"

"The thrill and speed of ski racing are unmatched, which is why we eagerly accepted the chance to team up with Alpine Canada,\" he added.

Alpine Canada oversees the national teams in alpine skiing, para-alpine skiing, and ski cross. The ACA currently ranks among the world's best in alpine (10th place), para-alpine (3rd place), and ski cross (1st place) and includes the reigning Olympic champions in both men’s and women’s ski cross.

"PointsBet Canada is dedicated to delivering gold medal experiences to our country's sports fans, and we are thrilled to collaborate with our elite Canadian skiers as they pursue their aspirations and represent our nation on the global stage,\" said Scott Vanderwel, CEO of PointsBet Canada, in a recent statement.

Recently, Betregal Online Casino Ontario has also initiated sponsorship partnerships of a similar nature.

Other Partnership Deals

With the Winter Olympics commencing this week, there's expected to be significant interest in curling and related betting activities.with the CFL and the PGA of Canada.

"The focus is on customer acquisition in the online sector, whether it's for casinos or sports,\" stated Paul Burns, president and CEO of the Canadian Gaming Association. \"It's essential to build connections and partnerships with organizations that have access to potential customer databases.\"with Curling Canada It will be fascinating to observe whether the types of sponsorship agreements revealed on Wednesday will extend beyond just sports.

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Mark Keast
Mark Keast
iGaming Reporter

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