Insights from Proline+ Reveal the Popularity of NHL In-Game Betting

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While it's still early in the season, data indicates that the NHL's in-play betting is marginally surpassing that of other professional sports leagues.Ontario sports betting According to Rhea Jankowski, the director of digital sports marketing and operations at OLG, which oversees PROLINE+, in the current betting landscape, 41% of all hockey wagers have been placed during live games, outpacing baseball at 38% and football at 30%.

The Ontario Lottery and Gaming Corporation (OLG) has opted not to disclose betting volumes or revenue figures recently, highlighting a transition period as the competitive gambling market in Canada's largest province experiences rapid growth. Clarity on the launch date and tax rates from the Alcohol and Gaming Commission of Ontario (AGCO), the provincial authority, is anticipated soon.

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RELATED: Numerous private companies and competitors of PROLINE+ are currently holding off on applying for licenses pending more information regarding the future structure of the market. However, changes are approaching quickly.

At this moment, we turn to PROLINE+ to gauge betting trends. The NHL is under particular scrutiny to see how significant a portion of the betting landscape in Canada it will capture. The NHL season began on October 12.

As previously stated by Jankowski, NHL betting often sees a higher volume of wagers placed on home teams, largely driven by fans' emotions and loyalty.

Since the PROLINE+ launch on August 27, the distribution of bets has been: 47% on football, 24% on baseball, 14% on soccer, 6% on hockey, and 4% on basketball. The NBA season kicked off on October 19.

Following the start of the NHL season, from October 15 to 22, hockey surged to the second position — with 50% of bets on football, 17% on hockey, 12% on soccer, 11% on baseball, and 9% on basketball.

Hockey Wagering Moves Up

This season represents a pivotal moment for the team, as they seek to overcome past playoff failures amid a diminishing competitive window for their core players. Observing the progression of their journey this season will be intriguing. The popularity of the Leafs is certainly reflected in betting activity. The season opener between the Montreal Canadiens and the Leafs on October 13 at Scotiabank Arena ranked as the 35th most wagered event since the introduction of PROLINE+, according to Jankowski.

Notably, the first four games of the Leafs this season ranked among the top five most wagered hockey matches to date. The only game not involving the Leafs to make the list was the season opener between the Pittsburgh Penguins and Tampa Bay Lightning, which came in at No. 3 on October 12.Toronto Maple Leafs Online Casino Gaming in Ontario: Exciting Developments and More

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Mark Keast
Mark Keast
iGaming Reporter

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