So if you work for theCFL Now, if you follow the CFL or are simply interested in these updates, here's something noteworthy: viewership for the recent clash between the Winnipeg Blue Bombers and the Hamilton Tiger Cats plummeted by 22% from 2019 figures, yet on the flip side, the volume of bets placed for this match reached unprecedented heights.
In the game where Winnipeg triumphed with a score of 33-25, the broadcast attracted 2,873,000 viewers. Among these, an average of 821,000 people from the crucial 25-54 demographic tuned in, while 1,502,000 viewers were aged 55 and older.
If the majority of viewers are predominantly seniors, it raises concerns about the league's long-term viability. Nevertheless, TN PR reported a surge in online engagement related to the event on social media platforms.
Nevertheless, here’s a positive development: legal Ontario sportsbook the sole betting platform available, OLG’s PROLINE+, highlighted some eye-catching postgame statistics, painting a different picture altogether.
This year marked a historic peak for betting activity surrounding the Grey Cup, reflecting the highest engagement ever recorded under OLG’s PROLINE brand, both at retail locations and through the digital PROLINE+ platform.
This upward trend is promising, especially as Ontario prepares to fully open its online sports betting market. Currently, it appears that private operators will be launched after the 2022 Super Bowl, scheduled for February 13.will be delayed While Canada will not be part of the Super Bowl betting frenzy, there remains ample opportunity for bettors to engage with the NBA and college basketball seasons, including the highly anticipated March Madness.
The roll-out of private operators is expected to take place at least by mid-February.NHL When it comes to moneyline bets, nearly an equal number of tickets were purchased (49% vs. 51%), with slightly more investments favoring Winnipeg (55% vs. 45%).
Ontario online casinos For spread betting, Winnipeg emerged as the favored team, with spreads fluctuating between -1.5 to -3.5. Ticket purchases leaned heavily towards the Bombers, with a ratio of 68% to 32%, while the money handled mirrored this at 72% to 28%. Bettors showed a strong preference for the Over, achieving a split of 66% betting tickets and money favoring that outcome against 34%.
Breaking Down the Betting Numbers
Eighty-two percent of all bets placed were single wagers, compared to eighteen percent for parlays. Pre-game stakes comprised 68% of the action, while 32% occurred during live betting.
In an intriguing betting highlight, one bettor transformed an $800 stake into over $10,000 with an ambitious 12-team parlay that included backing the Bombers’ victory, while another bettor cleverly multiplied $5 into more than $3,800 through a 10-team spread parlay, which also involved Winnipeg covering the spread.
This uptick in betting activity coincided with the CFL’s announcement of a partnership with Genius Sports, granting the company exclusive access to its sports technology solutions aimed at promoting the CFL’s official data and video content to international betting markets. Genius Sports will introduce tailored fan engagement strategies, data analytics tools, and cross-platform streaming capabilities, providing a substantial opportunity for the CFL to broaden its global appeal, particularly in the U.S.
Recognizing the value of sports betting, the CFL is strategically aligning with this industry, which isn’t surprising given that league commissioner Randy Ambrosie actively advocated for this during discussions with the House of Commons and the Senate Standing Committee on Banking, Trade and Commerce earlier in the year when Bill C-218, legalizing sports betting in Canada, was moving through the government approval process. Sports betting will be crucial for the financially struggling league.
CFL Adds Deal with Genius Sports
Therefore, even with the disappointing television ratings, the strong betting statistics carry significant weight.
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