During an end-of-year discussion with Dave Pridmore, the chief digital and strategy officer of the Ontario Lottery and Gaming Corp., one standout point was how the Super Bowl could serve as a pivotal moment for PROLINE+, marking a possible launch date for the service.Ontario sports betting apps gets pushed back.
Initially, there was hope that the Ontario betting market could expand to include more licensed operators by the Grey Cup, followed by optimism for December. The latest expectation set the Super Bowl, taking place on February 13 in Los Angeles, as a significant go-live moment. However, many industry insiders are now questioning this timeline.will be after the Super Bowl .
Currently, the only legal option for placing single-event bets in Ontario is through PROLINE+, which went live in late August.Ontario sports betting The majority of betting activity on PROLINE+ revolves around the NFL, a trend that similarly reflects betting behaviors across the United States. In September, the American Gaming Association projected that a remarkable 45.2 million Americans are expected to place bets this season. It will be interesting to observe how the numbers unfold in Ontario.
Pridmore expressed his enthusiasm about the positive momentum they are experiencing with the digital PROLINE+ services, indicating that this year has been a record-breaking one for the OLG in terms of wagers and revenue generated. There's a clear passion for sports betting among Ontarians, and this is being evidenced through their active participation.
A key goal is to continually attract new players to OLG’s comprehensive online gaming portal through PROLINE.
According to Pridmore, a significant portion of their customer base—around 25%—now comes via PROLINE, highlighting a notable influx of new users which is beneficial for both their retail and digital operations.
The platform is successfully drawing in customers who have historically engaged in unregulated betting markets. Pridmore has expressed ambitious plans for the Super Bowl and intends to reveal more details as the event approaches.
OLG Has Big Super Bowl Plans
This is a prime moment for PROLINE+, as they look to leverage the Super Bowl, the biggest event in sports betting, to capture a larger market share before major private companies, like BetMGM and BetRegal, launch their services in Ontario. The delay in establishing a fully regulated market has unexpectedly benefited OLG.
The OLG experienced a notable level of betting activity even with the declining television ratings for the championship game.DraftKings Sportsbook Ontario New Bettor Education in Canada’s Sports Betting Landscape
To assist novices in navigating the world of sports betting, the OLG has developed numerous instructional videos available on their platform. The heightened interest during the Super Bowl will provide a valuable opportunity for education.on the Grey Cup February promises to be an exciting month. There are hardly any days that pass without discussions about the Super Bowl. It is a central theme for us across both digital and retail channels.
Pridmore mentioned, "We don’t fixate on when the market will open or not. Our focus is on delivering the best possible product for our customers. The Super Bowl, regardless of market conditions, is a fantastic chance for us to engage new clientele. It represents a significant acquisition opportunity similar to every sportsbook around the world—it’s the Super Bowl of betting."
We are in the process of finalizing our strategies. There are exciting prop bets lined up, special incentives for our loyal customers, and initiatives to draw in newcomers. Interestingly, the Winter Olympics will coincide with this period, providing an excellent opportunity to promote Canadian Olympic content for those in Ontario.
Ontario's online casino games include a vibrant mix, offering plenty of entertainment and excitement.
A player at BetMGM has achieved a record-breaking jackpot, marking a fantastic win.
Once again, the Maple Leafs have made an unfortunate mark in Game 7 history.
Fromdeereplanet.com
